Growth Academy x Google trained 100+ startups in growth strategy

How Growth Academy supports Google to drive sustainable startup growth

Since 2020, Growth Academy is the official global content partner for Google for Startups. Together with Google, Growth Academy trained and advised over 100+ startups across 6 countries in exclusive, invite-only growth courses tailored towards the needs of early and growth stage startups.

The approach

Based on the curriculum of our 'deep dive' growth course — consisting of growth frameworks, exercises, cases, and expert talks, all embedded in a community — we ran 8 cohort-based corporate training programs across the UK, Germany, Austria, Switzerland, Brazil, and Mexico. Founders and their teams discuss individual growth challenges in advisory sessions with our founder Nikolas (ex-Google Growth Lead) and get access to regular expert talks with industry leaders from Silicon Valley and the global tech scene.


The results

Our programs regularly receive superb Net Promoter Scores (NPS > 70 = superb) showing excellent participant satisfaction. The corporate program designed for Google achieved the highest NPS scores in Growth Academy history: An outstanding NPS of 88 for the 2022 Brazil and Mexico cohort and a perfect NPS of 100(!) for the 2022 DACH cohort.

“Our corporate program for Google achieved the highest NPS in Growth Academy history: NPS = 88 in Brazil and Mexico 2022 and NPS = 100 in Germany, Austria, Switzerland 2022.”


At Growth Academy our participants learn results oriented strategies that they can apply right away. The list of participating startups illustrates how our frameworks and insights have impacted not only B2C and B2B unicorns like Kavak, Nuvemshop, Clip, or Olist but also up-and-coming startups like Softr, Formel Skin, Proportunity, fin:marie, and Eversports. To give you a better idea how our course impacts startup growth hear it directly from the founders:

“Attending Growth Academy helped Cora to double active referrals and improve qualified signups by 40%.”

—Marcella Roquetto, Growth Lead, Cora
“During Growth Academy our team has spent a lot of time defining success and refining our north star.”

—Dr. Sarah Bechstein, Founder & CMO, FORMEL Skin
“After Growth Academy Meliuz had a growth roadmap for the next two years.”

—Lucas Marques, COO, Meliuz
“Especially in the startup world, where female founding teams are still a minority, the exchange and mutual support in the Growth Academy Community are an important foundation and advantage for success.”

—Rica Klitzke, Co-Founder & CMO, fin:marie
“We are remodelling our structure and culture according to the funnel framework that we learned at Growth Academy.”

—Amanda Sanchez, CMO, Gorila

You are wondering how you can learn outcome-oriented growth strategies? While the 'Growth Academy x Google for Startups' collaboration is invitation-based, Growth Academy offers community-based growth strategy courses open for digital professionals with different levels of growth experience. We teach the strategies, insights, and frameworks of the industry leaders and provide step-by-step guidance on how to amplify the growth of your product and business model.


On our long list of 100 participating startups you will find B2C and B2B startups from almost any industry. Below you can find a selection of startups that participated in our Google x Growth Academy collaboration: