Our program is not your standard digital marketing course. We provide state-of-the-art knowledge for ambitious digital professionals engaged in growth problems:
You should not apply in the following situations:
According to our excellent Net Promoter Scores our participants are highly satisfied with their experience at Growth Academy.
Most companies have training budgets. We want to make sure you have everything you need when asking your company to sponsor your participation. Download our reimbursement guide to convince your company.
Reimbursement policies vary between companies but most of our alumni were able to expense the program fees. We have some tips from our alumni below on how they approached reimbursement. Tip for German participants: German employees are entitled to five to ten days of paid educational leave in most federal states, except Bavaria and Saxony (see requirements by state). Participation fees are deductible and will be reimbursed with your tax return if they are considered work-related.
PS: From our experience reimbursement depends on your company policy so you can’t count on it per se. It should be perceived as bonus that your company cares about employee development by reimbursing job-relevant training fees. More businesses realize how impactful growth strategy courses are and reimbursements should be more common in the future. It usually helps if you tell your manager about the high-profile speakers and companies.
I got a part of the participation fees refunded. I think the "pitch" should necessarily be tailored to the respective manager. My boss is the CEO so I could directly explain how important growth strategy skills are for the success of our company. If my boss was middle management, I would probably elaborate how the content is highly relevant to my dayjob.
-SVEN B., Growth Academy Fall 2019 cohort
My company supports continuing education programs and has an internal website where I can request a refund for up to EUR 3000. The most important thing was to talk to my manager first and get his OK. In addition, mentioning the high-profile speakers of the Growth Academy has helped.
-JESSICA S., Growth Academy Spring 2019 cohort
Unfortunately, I could not get the course reimbursed. I paid out of pocket and it was 100% worth the money.
-J.P., Growth Academy Spring 2020 cohort
You won’t learn 'Quick Fixes' or 'Growth Hacks' at the Growth Academy. Quite the opposite, we will teach you the growth foundations and frameworks to uplevel your career and drive the outcomes at your company:
Yes, your English level should be at least intermediate. After we held a few cohorts in German we realized that most participants were fluent in English. This allows us to be more inclusive and we don’t have to turn down participants who weren’t proficient in German.
Although our content is extensive it doesn’t apply to all individual problems. To make sure you get the most, we select our participants based on the following criteria: 1) Your profile matches our content 2) Parallels with other participants in the cohort 3) You have at least 1-2 years of experience.
In the past we invited about 10-20% of all applicants. That being said, we don’t aim for specific acceptance rates. Moreover, we want to deliver high quality content and a great learning experience. Our utmost priority is to select small cohorts with ambitious, high-caliber participants who foster learning during the course and in our alumni network.
We teach versatile growth frameworks that have worked for most successful technology companies. Please don’t expect step-by-step tutorials that instruct how optimal landing pages or navigation should look like. There are tons of blogs out there that provide this for free.
We present examples of our frameworks from the B2B and B2C space. That being said, we don’t have specific content focussed on B2B Sales or B2B Acquisition but our featured guests will touch parts of these topics.
No, our format doesn’t lend itself well to recording or streaming. However, since our program is remote you can join from everywhere in the world as long as you speak English.
Yes, you will be able to access all online content for 1 year after completion of the course.